Is There a Purpose or Are You Just Trying to Get Attention?

By Stacy Bass

In days gone by, the landing page of a website, often referred to as a home page or welcome page, was designed to be flashy, using animation and music to grab a viewer’s attention.  The goal was to grab enough attention to make a viewer want to stick around and read everything you had to say.  In current times, however, our viewing habits have changed.  We are tied to the web 24/7 and if we can’t find what we’re looking for within seconds, we just simply move on to another site where we can.  It’s wonderful to find a website that entertains you or grabs your attention, as long as it doesn't detract from your purpose for visiting the site in the first place.  We are inundated with internet access; we have it on our phones, tablets, laptops and desktops.  As a result, our attention span and patience have diminished and we want to achieve our purpose expeditiously, being entertained by the website is secondary. 

So, what does that mean for your website?  The answer to that question begins with you.  Ask yourself the following questions. 

• What is your goal for your website; is it just a marketing tool or is it an electronic store front?
• Are you selling a product or service?
• Are you informing people of something or conveying a message to your audience?
• Are you seeking members for your organization?
• What actions should visitors be able to perform on your website?
• Can visitors accomplish their goals from your landing page?

Once your goal is clearly defined, you can create a landing page strategy better suited to meet your goal.  A landing page should contain these critical elements:

• Briefly introduce your product, service or message.
• Contain graphical images to grab attention.
• Provide a call to action, such as “buy now”, “schedule an appointment”, “join now”, etc.
• Make sure that people know how to contact you by phone, mail, email and social media.
• Allow users to easily navigate to other pages for additional information.
• Contain keywords that will allow search engines to find your website.

So, if your landing page is only designed to grab attention, or even worse, if it doesn't garner any attention at all, it is time to find its purpose. 

Select Web Solutions is always eager to help our customers find the best web strategy for each of our clients.  We would welcome the opportunity to build or update your existing web strategy to meet the needs of today’s technology driven world.  Select Web Solutions is an Orange County website development company in Rancho Santa Margarita, CA.  Our products include Orange County custom website solutions, WebZeo affordable websites in Orange County, MobZeo Orange County mobile websites,  ProZeo Orange County social media profiles,  ListZeo Orange County Website Business Listing Service, SendZeo Orange County newsletter marketing, MailZeo hosted email services in Orange County, SEOLight affordable Orange County SEO, and much more.  

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Select Web Solutions, LLC, an Orange County, CA website developer in Rancho Santa Margarita, CA. Select Web Solutions is a provider of web services in Orange County; including  custom website design in Orange County, MobZeo affordable affordable website development in Orange County, MobZeo mobile websites in Orange County, website hosting, online marketing in Orange County, search engine optimization in Orange County, social media services in Orange County, newsletter services, email services, logo design and web consulting in Orange County, California.