By Stacy Bass
In days gone by, the landing page of a website, often referred
to as a home page or welcome page, was designed to be flashy, using animation
and music to grab a viewer’s attention. The
goal was to grab enough attention to make a viewer want to stick around and
read everything you had to say. In current
times, however, our viewing habits have changed. We are tied to the web 24/7 and if we can’t
find what we’re looking for within seconds, we just simply move on to another
site where we can. It’s wonderful to
find a website that entertains you or grabs your attention, as long as it doesn't detract from your purpose for visiting the site in the first place. We are inundated with internet access; we have
it on our phones, tablets, laptops and desktops. As a result, our attention span and patience
have diminished and we want to achieve our purpose expeditiously, being
entertained by the website is secondary.
So, what does that mean for your website? The answer to that question begins with you. Ask yourself the following questions.
- What is your goal for your website; is it just a marketing tool or is it an electronic store front?
- Are you selling a product or service?
- Are you informing people of something or conveying a message to your audience?
- Are you seeking members for your organization?
- What actions should visitors be able to perform on your website?
- Can visitors accomplish their goals from your landing page?
Once your goal is clearly defined, you can create a landing
page strategy better suited to meet your goal.
A landing page should contain these critical elements:
- Briefly introduce your product, service or message.
- Contain graphical images to grab attention.
- Provide a call to action, such as “buy now”, “schedule an appointment”, “join now”, etc.
- Make sure that people know how to contact you by phone, mail, email and social media.
- Allow users to easily navigate to other pages for additional information.
- Contain keywords that will allow search engines to find your website.
So, if your landing page is only designed to grab attention,
or even worse, if it doesn't garner any attention at all, it is time to find its
purpose.
Select Web Solutions is
always eager to help our customers find the best web strategy for each of our
clients. We would welcome the opportunity to build or update your
existing web strategy to meet the needs of today’s technology driven world.
Select Web Solutions is an Orange County website development
company in Rancho Santa Margarita, CA. Our products
include Orange
County custom website solutions, WebZeo affordable websites in Orange County,
MobZeo Orange
County mobile websites, ProZeo Orange
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Select Web Solutions,
LLC, an Orange
County, CA website developer in Rancho Santa
Margarita, CA. Select Web Solutions is a provider of web services in Orange
County; including custom website design in Orange County, MobZeo affordable affordable website development in
Orange County, MobZeo mobile
websites in Orange County, website hosting, online
marketing in Orange County, search engine optimization in Orange
County, social
media services in Orange County, newsletter services,
email services, logo design and web consulting in Orange County, California.